Ferrari 488 GTB Launches in London to VIP Guests

Posted on 24 April, 2015

Ferrari 488 GTB launchFerrari’s latest mid-engine V8 supercar, the 488 GTB, was unveiled this evening at an exclusive star-studded event with nearly one thousand guests in attendance during the launch. High profile guests included Donna Air, Mary Charteris and Jade Parfitt, as well as stars of Made in Chelsea, singer-songwriter John Newman and many others. VIPs joined selected press and Ferrari’s exclusive client list amid a red themed soiree at the Old Sorting Office, Holborn.

The talking point of the evening was the unveiling of the 488 GTB.  Guests were seated in a track style grandstand and were treated to a performance that included 3D laser mapping and exclusive video footage of the highly anticipated new model. This was followed by a unique performance by percussionists; staged in a custom built scaffold, the artists utilised oil drums as instruments amidst an innovative and dramatic laser-light display.  The car was then unveiled to the captivated audience.

Francesco Balli, Regional Manager, Ferrari North Europe, commented: “It has been a fantastic opportunity to share this evening with so many passionate Ferrari clients at one of London’s coolest venues, with the new 488 GTB which promises to deliver new levels of excitement and driving involvement.”

Source: Ferrari